The Power of Video — Web Presenter As An Affordable SEO Strategy

Keeping track of which elements work for your website and which work against them is the core trick of affordable SEO: if something like a video web presenter makes more money than it costs, you have a winner. If you’re spending money and not getting a significant return, your efforts are worse than wasted, they’re wasteful.

So before you begin any major change to your website, it’s critical to note what your traffic, conversions, and income are, and how much the change costs. If after a month or three the improvement in traffic-to-income ratio isn’t better than it was before the change, it’s time to reconsider.

As is often the case in advertising, bigger splashes usually cost more to make. But occasionally, it’s possible to find a tactic that garners much more attention than it cost to produce. In the experience of the cost-benefit analysis team at, web presenters are startlingly effective, even when you take their moderately high cost into account.

A web presenter, to be precise, is a hired actor or actress that provides a short speech in video form. The presenter often pops up right over the text of a website, and can easily be clicked away by a surfer who has heard it before — but immediately grabs and hold the attention of a surfer who hasn’t! has a powerful all-in-house video team that makes video billboards and insert videos of all kinds, but specializes in web presenters. They know how to deliver your message in the most innovative and powerful ways.

Rather than a static text-based sales pitch that allows a surfer to roam and skim the parts of the message that he is interested in, a web presenter offers your message in a format that you want your customer to receive it in.

There are several ways in which web presenters can be used. The most common is to have your presenter simply start up upon the surfer reaching your website. You might also offer a button that triggers the presentation, though that can reduce it’s effectiveness considerably. Another option is to have your presenter pop up when the surfer hovers over the sales button, or tries to leave the page. These options can be very powerful — one can nail home a sales pitch that was on the verge of success; another can rescue a near-miss and turn it into a converting customer.

In fact, in terms of getting a great return on your investment — the very definition of affordable SEO — you might want to try several variations on how the web presenter pops up, what his or her precise message is, and even, if you want to wring out every last conversion, which actor or actress plays the part.

Regardless of how you end up using your web presenter, the combined expertise of EliteSEOMarketing indicates that there is a place for one in your affordable SEO plan — just get creative, and get your message across with style!

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