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The Reasons You Should Use Online Video Marketing

Successful net businesses all depend on one common issue. That common issue is net traffic. Traffic equals sales. Sales equal profit.

It doesn’t take an Einstein to work out a lucrative company must make sales and a reasonable profit and so as to make sales and profit it’s important that there are purchasers.

Getting internet site traffic is exactly what all the fuss is about when marketing consultants are discussing SEO ( search engine optimisation ). When they are talking about ways to Increase Google Website Traffic, they’re debating SEO.

The higher a website ranks in the search results that search sites provide to those using key words to find goods and services, the more visitors will visit. More visitors = more sales = more profits. It is just as easy as that.

Blogs have proven themselves to be exceedingly handy tools in the drive to making more and better website traffic. People love blogs. Web 2.0 is built on the idea of a user driven web and users need a voice.

Blogs give them that voice. It’s a simple technology and it can also be found free on the web. If you do not have a blog site or a blog on your internet site, you are simply missing the SEO boat.

The popularity of blogs has, naturally, increased the amount of blogs on the web many fold over this last year or so.

With the increase in numbers of blogs online comes an increase in competition for visitors to those blogs and, naturally, stiffer competition for Page Rank by search sites.

Hence the question, Why do I actually need audio / video / podcasting on my blog? is one that can be answered fairly simply. You would like visitors. You want a high PageRank. You need sales and profits. Thats why.

Successful blogs are all about content. You have been told 1,000,000 times that, on the web, content is king and it’s correct. Search site spiders consider content as one of the factors that determine page rank and there are 2 parts to content that are thought to be.

The first is how frequently the content changes. This is the reason why it is extremely important that posts be made to blogs every single day…multiple posts are a lot better than one long post. Key-work density is the other content factor that’s considered by search engine spiders.

Links found on the web to your website by search site spiders is another factor that defines Page Rank. That is the reason you must always make use of social bookmarking sites and add the links to your blog content.

Each time you make a post the search engine spiders count it but the amount of links to that post is far more critical.

You can create one link but when others pick that link up and add it to their own favourites lists more links are made for search site spiders to count.

You probably already knew those things but do you know that the length of visits to your internet site is also considered? Most visits to websites last 30 seconds or less. You can even basically see this statistic in the web-stats for your blog or web site.

Search site spiders like for visitors to sites to stay longer than thirty seconds and you like that, as well . The fact is the longer a visitor stays on your internet site, the better the chance is that he is going to make a purchase.

That ignores the question, how do I get them to stay longer than 30 seconds? the answer to that one is audio / video / podcasts. It’s a very simple calculation.

If a visitor is watching a video that lasts for say two mins, how long will they stay on your website? 2 mins! Videos and podcasts are hypnotizing.

When a visitor starts to watch either, they’ll stay awhile. Search site spiders love that and the longer they stay, the longer they are exposed to your ads for services and products that you sell. The longer they see the adverts, the more probable they are to make a purchase.

Now you ought to be aware about the fact that search engine spiders cannot read audio and video content.

That is audio / video isn’t going to assist you in search engine optimisation but it will help with the length of the visits made to your website.

The fact that search site spiders cant read audio and video content also disposes of the duplicate content problem.

Increase Google Website Traffic