Small Business SEO – How to Grow Your Startup with Targeted Email Marketing

Targeted Email marketing, put succinctly, is the art of sending Emails — first to a customized list, and later to a list you build yourself — to get people to spend money on your product or service. The process is broken down into four basic steps: collecting Email addresses, preparing landing pages, writing Emails, and tracking results.

Collecting Email Addresses
Ultimately, a targeted Email marketing process involves you putting up a ‘squeeze page’ on your website — a page designed to collect Email addresses in exchange for some free information, usually in the form of an informational .pdf or a series of educational newsletters. Initially, however, you’ll need to gather your Email list from a professional targeted Email marketing resource like Either way, you should also be adding the Email addresses of every customer that buys from you to your list — once they’ve proven they’re willing to spend money on you, they’re much more likely to do so again.

Preparing Landing Pages
The page that your targeted Emails link to is called a landing page. Your landing page needs to be visually clean, highly informative about the product or service being offered, and allow for a sale right on the page without further clicking. The best landing pages offer an opportunity for a sale immediately upon following the link (i.e. above the fold), but also offer a wealth of information below for the people who need a bit more convincing. Often, your homepage can be your landing page, but in the case of a business that needs a cleaner corporate image, creating a special landing page is advisable.

Writing Emails
The amount of advice available to would-be Email marketers on how to write their Emails is enormous, often self-contradictory, and up to much debate. The basic process, however, is simple: give your readers valuable information, connect it to the product or service you offer, and then pre-sell the product or service and provide a link to the landing page. The other details can vary, but you must always focus first on giving the reader something interesting enough to keep him from listing your Emails as spam.

Tracking Results
Every collection of Email addresses has it’s own collective ‘personality’, and that will affect what tactics and pitches work best on that collection. If you don’t track your results, you’ll never know what you should repeat, and you can’t do any organized testing to see what works. It might seem like a lot of administrative detail at first, but in the long run, tracking your results will improve the efficacy of your targeted Email marketing campaign enormously.

Targeted Email marketing campaigns are an amazingly powerful tool for driving traffic and sales as well as simply staying in touch with your existing customers and continuing to add value to their lives. The writers at offer a variety of services, including assistance with every step of the targeted Email marketing process.

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