How Website SEO Works

Unless an internet user knows exactly what he or she wants and the exact URL of the internet resource where they can find it, the vast majority of people will turn to their pet Search Engine to do the job. The search engine in use will then return results based on pages from sites with the highest rankings. This is where Search Engine Optimization (SEO) comes in.

Website SEO, simply put, is a bunch of website design, structure, content, and other off-site techniques that will help a site attain a good ranking with search engines, increasing the chances of internet users landing on it, and thus increasing its traffic and popularity in its field of operation.

To understand how website SEO works, it’s important to understand how search engines themselves work. Search engines use programs called ‘spiders’ that scan web pages and their content, structure, the number and reputation of any external links pointing to them, and other information which is later broken down and analyzed to form the basis of the search engines rankings.

Website SEO techniques include using a clear and orderly page structure that is easy for ‘spiders’ to scan, using the relevant keywords and tags to name and identify each page, using HTML supplements for all the Flash or JAVA content on web pages, maintaining updated, high quality and relevant page content, and engaging in the correct marketing activities. Marketing activities include press releases, enlisting the website on web directories like the Online Yellow Pages or Social Bookmarking sites, running contests and giveaways and sponsoring famous web activities. These activities will also help a website attain a large number of reference links on other sites, an important factor used by search engines to rank a website’s usefulness. It is also important to make sure there are no ‘dead’ pages or broken links on a site, and to avoid any SEO malpractices like excessive keyword usage and artificial links, as these can result in a search engine ban or penalty.

Search Engine Optimization is a vast and dynamic field and the methods and techniques employed change on a daily basis, but if effectively employed can significantly help a website attain its intended goals. You might need a help from experts at Elite SEO  marketing to get the work done efficiently and safely.

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