A Newcomer’s Guide To SEO Strategy

To someone who knows next to nothing about search engine optimization, just trying to understand what he should do first can be quite overwhelming. Are you exactly like that person? If yes, then you are probably looking for the best basic SEO strategy to help you get your website ranking in no time. While there is no magic bullet, the steps presented here should help you out just fine.

If you haven’t, I suggest that you go read or watch a Market Samurai review. It is a nifty tool that can help you do a lot of things, but primarily help you do detailed keyword research. It is not free but it is certainly worth the price since it would make it a lot easier for you to find your keywords. And finding your keywords is the first step that you should be doing. While the best tools are often the paid ones, there are also free keyword research tools that you can do, primarily that of the Google Adwords Keyword tool. When doing your research, do not just settle with one or two-word keywords because chances are the competition would be fierce. You should go after the long tail keywords which are keywords that have 3 or more words. Generally it would be easier to rank for those terms.

Since you already have your target keywords, the next thing that you should do is to place your keywords at the right places on your website. And the most important placement of your keyword would be the title tag. It is so important that virtually every SEO specialist would tell you that if you would only put your keyword in the title tag, then the major part of your on page optimization would be done. That you can rank fairly well for your keyword even if it can only be found in the title tag, and nowhere else with the other parts of the web page. But it would still be good practice to put your keyword at least twice within the article.

When you are satisfied with your keywords placement and your overall on page optimization, then it is time to conduct off page optimization. This is primarily about building links that will point back to your website. However, do not just build links for the sake having backlinks (links pointing to your website). It is important that you use your target keywords as the anchor text of your links. An anchor text is the text that you can read on a link.

Just a quick reminder. Never buy links. The major search engines do not like this tactic and should you be found out engaging in this activity, your website would be penalized. How? By not showing your site in the search results for your desired keywords. Should that happen, your website traffic would surely go down.

But you should not just focus all of your efforts on building links alone. There are other off page optimization tactics that you can try. For instance, you can try social bookmarking. But do not overdo it because you might risk getting banned from the social bookmarking sites.

So this is the beginner’s SEO strategy that you should never miss doing. If you are just getting your feet wet on SEO, this will provide you with the best results for as long as you are doing it right. If you want further knowledge with more advanced tactics, consider getting some SEO training dvds to improve your SEO knowledge.

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