Archive for » December, 2010 «

The Power of Video — Web Presenter As An Affordable SEO Strategy

Keeping track of which elements work for your website and which work against them is the core trick of affordable SEO: if something like a video web presenter makes more money than it costs, you have a winner. If you’re spending money and not getting a significant return, your efforts are worse than wasted, they’re wasteful.

So before you begin any major change to your website, it’s critical to note what your traffic, conversions, and income are, and how much the change costs. If after a month or three the improvement in traffic-to-income ratio isn’t better than it was before the change, it’s time to reconsider.

As is often the case in advertising, bigger splashes usually cost more to make. But occasionally, it’s possible to find a tactic that garners much more attention than it cost to produce. In the experience of the cost-benefit analysis team at EliteSEOMarketing.com, web presenters are startlingly effective, even when you take their moderately high cost into account.

A web presenter, to be precise, is a hired actor or actress that provides a short speech in video form. The presenter often pops up right over the text of a website, and can easily be clicked away by a surfer who has heard it before — but immediately grabs and hold the attention of a surfer who hasn’t!

EliteSEOMarketing.com has a powerful all-in-house video team that makes video billboards and insert videos of all kinds, but specializes in web presenters. They know how to deliver your message in the most innovative and powerful ways.

Rather than a static text-based sales pitch that allows a surfer to roam and skim the parts of the message that he is interested in, a web presenter offers your message in a format that you want your customer to receive it in.

There are several ways in which web presenters can be used. The most common is to have your presenter simply start up upon the surfer reaching your website. You might also offer a button that triggers the presentation, though that can reduce it’s effectiveness considerably. Another option is to have your presenter pop up when the surfer hovers over the sales button, or tries to leave the page. These options can be very powerful — one can nail home a sales pitch that was on the verge of success; another can rescue a near-miss and turn it into a converting customer.

In fact, in terms of getting a great return on your investment — the very definition of affordable SEO — you might want to try several variations on how the web presenter pops up, what his or her precise message is, and even, if you want to wring out every last conversion, which actor or actress plays the part.

Regardless of how you end up using your web presenter, the combined expertise of EliteSEOMarketing indicates that there is a place for one in your affordable SEO plan — just get creative, and get your message across with style!

All Eyes On You: Mobile Website Design For First Page Placement

Getting first page placement on search engine results is really a matter of time and effort, but if you want your front-page website to look like anything other than a hot mess on a (non-’i') phone, you need a mobile website design team in your pocket. Millions of people surf the ‘net on their phones and other mobile devices daily, and if they can’t see your site, you’ve got a vast untapped audience waiting for you.

First page placement on the search engines means more visitors — literally hundreds of times more for some search phrases — than second-page placement. The goal of any internet marketing organization should be to get your site on the first page of the major search engines for the long haul. It’s a long, laborious process of showing off your site’s authority by getting other authoritative sites to link to it, and it takes a lot of experience combined with cutting-edge understanding of the latest developments in search engine algorithms.

While you wait for the long-term first page placement efforts to take hold, you can (and should) consider, in the meantime, taking the shortcut and purchasing a place on the first page. That, in and of itself, is a venture that takes quite a bit of expertise, but EliteSEOMarketing.com’s internet marketing experts are intimately familiar with the process and can make sure it goes off as efficiently as possible for you.

As mentioned above, however, no matter how you get on the first page of the search results, if you don’t have a mobile website design for your business page, it won’t show up on 90% of mobile readers out there. Since the entire goal of being on the first page is to attract readers, you don’t want to alienate the millions of mobile surfers out there with a website that they can’t read. Especially when it’s relatively easy, if you have the right mobile website development team on your side, to have a site that can be read by people at home or on the go.

It might seem like a small section of the market, but just like humankind once graduated from horse-drawn carriages to Model-Ts, more and more people take their internet ‘to go’ every single day. From iPhones to Blackberries to Kindles, the ability to take your internet with you wherever you go has never been taken for granted as much as it is today. Wireless hot spots like the entire city of Portland, Oregon are cropping up across the globe, making even laptops a viable source of portable internet in many parts of the world.

If you want to stay ahead of the curve — and your competitors — it’s vital that you market your website to every possible audience and through every possible channel. That means getting your first page placement proudly in front of the eyes of everyone you can, including mobile surfers who might otherwise never have the chance to become your loyal customers.

Top Of The Results In Los Angeles: SEO And The Press Release Service

If you’re just getting into the Internet business in Los Angeles, SEO and it’s relationship to a solid press release service are going to become very familiar to you. SEO — or Search Engine Optimization — is the art of getting your page to show up on the front page of Google, Bing, and the like (for relevant searches, of course.) Press releases are short blurbs that announce relevant news to the world at large. How do the two relate? First, let’s look a little deeper at each one.

Search Engine Optimiztion
SEO is broken up into two elements; the on-page element and the off-page element. On-page SEO consists of making your website look as good as it can to the search engines, so that they most easily recognize what it’s about. Off-page SEO is the art of showing the search engines that your site is valuable by creating high-quality backlinks from authoritative sites to your own site.

Those backlinks, in an ideal world, would come from people who just plain like your site enough to link to it. But in the real world, you have to create your own backlinks. Writing and distributing articles, guest posting on blogs, creating social networking pages about your company, and, of course, putting out press releases are excellent ways of creating backlinks for yourself.

Press Releases
A press release can be used to make just about any announcement that the public at large might consider newsworthy. The opening of a new local Los Angeles business is just such an event — but you can also use them to announce changes that your customers should know about, such as finding a new vendor for a rare item. The more newsworthy the item sounds, the more effective the press release will be.

A press release backlink carries a lot of ‘weight’ in the eyes of the search engines, who value news more than almost anything else. The press release itself will likely rank very high in the search engine results, and anyone who reads it and clicks through to your website is a future customer waiting to be. But in addition, the backlink from the press release will help your website itself get ranked more highly.

Of course, a press release that ranks highly and then is written poorly will only turn lots and lots of people off to your business all over Los Angeles, SEO value aside. That’s why having professional writers like the press release experts at EliteSEOMarketing.com is an absolute necessity. Professional press release writers have studied the art of writing headlines that capture attention, opening paragraphs that hook the reader and draw them into the release, and calls to action that will have many readers clicking through to look at your site.

If you want to get the attention of customers across Los Angeles, SEO is your long-term strategy, but a solid press release is an opening gambit that will get the ball rolling quickly — don’t ignore either in your quest for the number one spot.