Archive for » November, 2010 «

Custom Blog Creation — A Killer App For Website SEO

Basically, any effort you make to get your web page higher up on the search engines falls under the umbrella of “website SEO” (Search Engine Optimization); one of the most efficient ways that you can optimize your web page is by starting a blog relevant to what the site’s topic is.

A blog serves a few distinct purposes when it comes to website SEO:

Attaching Content
“Content is King,” the collective wisdom of thousands of Internet gurus tell us. Search engines love high-content and frequently-updated websites like blogs. A web page designed to make you money, however, rarely changes content. You want to get that content as effective as it can be and then stop messing with it. So the first function of a blog is to link an ongoing source of high-quality content to your sales page, giving it some of the ‘juice’ that your blog enjoys just for being a blog.

Driving Traffic
The more posts that have been added to your blog, the more chance the search engines have to link to it, and the more traffic it attracts. With it’s mostly-static content, your website doesn’t ever develop a wide ‘net’ of attractive pages for a search engine to link to — but a blog does. And as more eyes get on your blog, more people will click through to your site, and some of them will convert into customers, and that means money in your pocket.

Making Money
A blog doesn’t have to do a lot to make money for you. Sell a little bit of advertising space, or if you get enough traffic even a banner of Google Adsense can, at the minimum, pay for the hosting and domain name of the blog itself. Making money should never be the primary purpose of a business-related blog, but there’s no reason to turn down an opportunity to profit a little bit.

Knocking the Competition Off The Block
Your competition — the pages higher than you on the search engine results — is coming in higher than you because, for whatever reason, the search engine believes their sales page is somehow more valuable to searchers than yours is. The search engines look for quality content, of course, they look for lots of it. If your blog grows organically and is filled with quality content, eventually, it will overwhelm the efforts your competition is making, and put you in his spot.

The custom blog creation services at EliteSEOMarketing.com provide your business with an easy and effective way to create the kind of blog that will maximize its website SEO effects on your sales page. They take care of everything, from the blog’s setup and maintenance to creating the kind of quality, attractive content that Google loves.

The takeaway lesson here is short, but powerful: start a blog, update it regularly with high-quality content, and link often to your main site. If you don’t have the time and energy to do it well, don’t do it at all — hire a service like EliteSEOMarketing.com to do it for you.

Widening Your Funnel With Directory Submission and Social Bookmarking

Your sales funnel is the process by which you guide potential customers to your website;
directory submission and social bookmarking efforts form a powerful and often-untapped part of an effective sales funnel. The goal of each is simple: to get a link to your site in front of as many eyes as possible using ultra-modern technologies that have huge amounts of people using them.

Directory Submission

There are two kinds of directories on the ‘net. The first are quality, hand-managed directories that range in size from phonebook-style sites to tiny, highly specialized directories that only list (as a random example) companies that perform non-destructive tests of raw oil storage facilities. You want your site to be listed on as many of these as are relevant to your business.

The second kind of directory is called a ‘link farm’, and it’s pretty much the opposite of the above: it’s a massive collection of links that accept any website that’s submitted via their automated website without regard to subject, quality, or even whether or not the site actually exists. You want to avoid these; merely having your site linked to by them makes it look worse in the eyes of the search engines.

The directory submission service at EliteSEOMarketing.com is a powerful one, full of people who know about thousands of directories — both to avoid and to go out of your way to get listed on. The more high-quality directories your site is a part of, the more surfers will see your link when they look for businesses of your type, which means better business for you.

Social Bookmarking

Social bookmarking is essentially the act of posting a link to a site that shares your links with anyone interested. Digg, StumbleUpon, and Reddit are perfect examples: you tell those sites about a page, and if people vote that they like it, it gets more eyes on it. Get enough votes, and you could ‘go viral’ and end up getting linked to from all over the ‘net.

Social bookmarks are great links for the purposes of getting the search engines’ attention. They also bring targeted traffic that comes to your site knowing what to expect — which increases the likelihood that they’ll stick around and read a bit. The short description that gets posted along with every link is critical; it determines how many people actually pay attention to your link.

Writing that description well is exactly the purpose of hiring a social bookmarking team like the one at EliteSEOMarketing.com. That, and taking the time to go through and use those writing skills on each of the many dozens of social bookmarking sites that are out there.

Taken individually, the tools of social bookmarking and directory submission are powerful when done properly, and insidiously undermining when done wrong. As part of an overall SEO plan, properly performed submission and bookmarking provide huge leverage in the quest for that all-important first page placement.

E-Business Building Basics: Affordable SEO and PPC Management

There are two essential aspects to any drive to the top of the Search Engine Results Pages (SERPs): starting a Pay-Per-Click (PPC) advertising campaign for immediate traffic, and initiating strong Search Engine Optimization (SEO) practices to drive organic traffic. Ideally,  as the SEO takes hold, the need for continuous spending on PPC traffic will diminish until it vanishes entirely.

PPC Advertising

Pay-Per-Click advertising shouldn’t ever be considered a long-term solution for driving traffic to your business, but it has it’s place. It makes an excellent tool for testing various sites’ conversion rates quickly, for example. More importantly, it also gives a startup site a significant surge of traffic that can be used to get ‘established’ in the eyes of the search engines.

PPC advertising is not, however, an easy thing to jump into. Or rather, it’s easy to jump into, but you’ll lose your shirt doing it. To properly finesse a PPC campaign requires a level of expertise that most business owners and employees simply don’t have the time to achieve. That’s why groups like EliteSEOMarketing offer PPC management at a very reasonable price.

To put it bluntly, investing a small amount in a solid PPC manager will turn your campaign from a massive monetary sinkhole into a profitable process that will more than pay for itself.

Search Engine Optimization

SEO is the art of making the search engines love your site enough to put them high up in the SERPs. There are many elements to the process, from a myriad of on-page SEO tricks involving the specific layout, meta tags, and wording on your page to a time-consuming and easy-to-bungle off-page link building campaign.

The number of ways it’s possible to screw up your SEO are impossible to count, but there are only a few ways to do it properly, and like PPC, they can take years to master. Affordable SEO services like those offered by EliteSEOMarketing offer experienced SEO experts who will, over time, drive your page to the first page of the SERPs — which means a huge boost in traffic for your business.

While some experts believe that it’s conceivable for a business owner to learn on-page SEO well enough to do it himself, it’s difficult and time-consuming — and the (far more important) off-page SEO is triply so. It’s far wiser for a businessman to invest up front in an affordable SEO service. It takes a while to have a noticeable effect, but once the effects kick in, they don’t ever go away.

SEO services are the natural counterpart to PPC, slowly taking the burden off of your PPC campaign (and thus reducing ongoing costs) until you can rely on natural traffic alone to sustain your business. By choosing an affordable SEO service to complement a strong PPC management team, your business will see an immediate boost in growth while setting itself up for long-term success.