Archive for » March, 2010 «

Generate Website Traffic through Local Internet Marketing

With the exponential rise in the use of internet marketing techniques to promote businesses and their associated websites, there has been a swift evolution in the ways in which businesses can generate website traffic through the use of local internet marketing.

First and foremost (and what may seem obvious but often overlooked), the website needs to develop a dynamic ‘web promotion plan’ depending on the type of business/website and their target customer base. This will assist in the setting of goals, strategies and future evaluation in a systematic manner.

Secondly, it is of utmost importance to get a high ranking amongst search engines. For example, social bookmarking and online press releases will help a website attain a high ranking on a widely used search engine like Google. Writing a ‘keyword rich’ page title is one of the most widely used techniques to increase the chances of internet users finding your page. Supplementing all the Flash or JavaScript navigation menus with HTML/text menus will also help make a website more search engine friendly, meaning your pages are placed higher in the search results.

Another method to create awareness about a website is through articles and news stories published on major blogs and business information websites on the internet, and getting listed in widely used web resources like the Online Yellow Pages.

It can also help a website if the names of the most famous local businesses/websites are included on their pages. This will ensure that the links to the website are displayed in search hits not very far from the businesses that dominate the niche, and create positive association.

Running contests and giveaways on a website is one of the best ways to increase a website’s popularity in the internet world. Similarly, interactive campaigns that require input from users and responsive discussion boards and blogs are highly useful in creating relationship-based and loyal customers.

Through the use of these and similar local internet marketing techniques, a website can ensure it generates and retains a high amount of internet traffic. It is important, however, that the web promotion plan be constantly appraised and tailored to best suit a website’s business objectives.  Do you need help?  Contact Elite SEO marketing for a free consultation.

Market yourself through Guest Blog Posting

One of the best ways to generate online business  is to expose your website to a wider readership. This can be difficult since new businesses have a tough time in attracting customers to their websites. For this reason, content sharing is cited as one of the most effective ways of routing traffic towards your webpage.

What happens in Guest Blog Posting is that you write an article or blog post and publish it on a popular platform like a respected blog. This is done by requesting the owner of the blog to let you post that item on their blog with a back link to your website. It is a mutually beneficial relationship since they are getting amazing free content in return for promoting your webpage. As it works for both  parties involved, mostly you should not have any problems in finding good places to post your work.

Before you structure the article, do find out if the blog owner has a specific subject in mind for you to base the article on. If not, then do offer suggestions for topics that might be of interest and relevance to both your businesses. Also, the number of words that they allow you should be kept in mind while writing the piece. In addition to that, you should inquire if any images can be added to the text as they will make the article more appealing.  In order to ensure that your blog post is interesting and compelling, keep it original and do not plagiarize under any circumstances.

The only hitch in Guest Blog Posting is the effort that goes into finding popular pages and establishing that relationship with the blog owner where both of you can benefit from it. It will be difficult to establish your credibility with the blog owner as popular sites are picky about whom they want to accept blog posts from.  But that can be overcome through professionalism in your demeanor, well written pieces and constant lookout for potential web pages. The fact that guest blogging helps you promote your business effectively makes the effort truly worth it.  For busy people, Elite SEO marketing professionals will be a big help to save their precious time.


Getting the Most Out of Article Directory Submissions

With the increase in cut throat competition for customers, businesses find it increasingly difficult to get their websites in to the top ranks of search engine results. In these impossible times, Article Directory Submissions have stepped in to make an advertising dream come true for online businesses. In order to take the maximum advantage of this amazing service, you only need to consider a few pointers which will help your website climb to the top of the listings in search engines.

The most important aim of the article should be to come across as an authoritative reference on the subject being discussed. It should have valuable content that is not just for advertising and marketing purposes. Rather, the content of the article should be more informative and solidly establish the expertise of the firm in the industry. In addition to what is in the body of article, the writer should focus on headlines a lot. Whether it states an issue or addresses a solution to a problem, it should entice the readers to read further. The article needs to engage the readers to hold their attention and make them want to find out more about the business.

Another valuable feature of Article Directory Submissions is the availability of a resource box which is too often not used productively. Just including a link to your website is effective wastage of that advertising space. What you can do is, market yourself aggressively in that area while focus on the information bit in the article. The writer can use extra information about your business, your specialty and experience to make the resource box very alluring for the reader so that they are compelled to go to the links leading to the website. One option could be providing a link for an auto responder through which readers will get additional information by subscription to the service.

Article Directory Submissions are a sure short way of getting high one-way links from high quality websites and eventually increasing your search engine ranking. This is achieved only if the submission guidelines are followed thoroughly and relevance and quality of the articles  are well  maintained.  You might need a little help from professionals like people at Elite SEO marketing to ensure your website be found by people.