Archive for » August, 2009 «

Mobile website design

As the number of mobile users goes on increasing at an incredible pace year after year, it becomes important for you to know more about mobile website design if you want to target mobile users for your online business campaign. Even though the mobile devices being used so often by everyone for surfing the internet, many online business owners are ignorant about mobile website design. Most telecom companies have slashed the tariffs in case anyone wants to use a mobile to access the internet. Thus the number of people who can form your target audience is turning to be a real huge number.

You should be clear about a number of things if you want to have a website which is mobile friendly. Your website might be well-designed for the internet but that doesn’t mean that it can be easily accessed by mobile users from their mobile. You need to have a WAP enabled website if you want your potential customers to view your website clearly on the internet. WAP is an abbreviation of wireless application protocol. It is useful as it helps mobile users to access the internet with its help.

You should use XHTML or XML for the website coding and also use CSS for the website layout. You will need to place all the important information at the top of the web page – this needs to be done as most mobile users will find it more convenient – browsing text which is at a lower height can be a real pain for mobile users. Give your potential customers selection options which are connected with radio buttons.

The images put by you on such your website will need to be of jpeg or gif format so that it can be seen clearly on the mobiles. Another thing – you should have a back button on your website as it will fall handy for those mobile users who don’t have a back button on their mobiles.

After you have designed your website for your mobile users you can actually check how it looks by using mobile phone simulations with the help of online resources. This will help you to get the right judgment on how your website will look on most mobiles screens. If you don’t want to do any of the above mentioned things yourself, get in touch with us – once you do this all your mobile website design work will be handled competently by our team so that you can reach out to all mobile users successfully.

Targeted email marketing

Learn all the important fundamentals of targeted email marketing before you use it to work wonders for your online business. It will work only if you have managed to compose a proper email list of people who can be your potential targets. Your list should have people who actually respond to emails. This will help you immensely in taking your online campaign forward to its logical end.

Many people make a mistake when they assume that they will be more successful if they target a very large group of people with emails. Just having a large email list will not help your marketing cause. What you need to do instead is to zoom in on the people who have already bought something from you in the past. You can also target people who have a record of making similar kind of purchases from other companies.

Take special effort to compose your email in an attractive manner. If you are offering anything to your potential customers, see to it that it is clearly visible at the start – your customers shouldn’t have to search a great deal for what you are going to offer to them. When you send an email to a list of people, always have an offer which you can give to them. This is very important. Targeted email marketing is incomplete without giving an attractive offer to your list of potential customers. Offer them something that they can’t refuse. You can give them free products or discounts on their purchases. Doing this can work wonders for your company’s marketing campaign. Stick to selling a single product through your email campaign. This will work better than trying to sell numerous things in your email campaign.

You would need to be optimistic when you plan such a campaign. Be ready to meet the demand of the customers in case you get a very good response. Just having a so-so response to your campaign is not enough – you need to cater to the response which has been generated by your marketing campaign. Many online entrepreneurs falter as they don’t anticipate the amount of success which they can get with their email marketing campaign. Thus they are not able to cater to the response that they have been able to generate. If you are not able to accept the orders which you have got with the help of your targeted email marketing, then you have wasted a lot of your time and effort.

SEO Blog posting

Blog posting should be an essential part of your internet marketing plan, if you are interested in generating an amazing amount of traffic towards your website. You don’t need to panic if you are not very comfortable in posting blogs on the internet as it’s a very simple process. We will help you with the whole process which will start from the planning stage and will end when your blog is posted on any website which needs to have your blog. Blog postings are necessary as they help you to target the right audience which is needed by you for your products. Besides this blog postings are also useful as they will help you to increase your SEO ranking.

Posting blogs is real fun as it helps you to express the ideas which keep germinating in your mind. It also helps you to be in regular touch with your target audience. The best part about it is that you will be able to get quick responses to your blogs compared to any other form of medium used by you. And this will help you to judge the effectiveness of your business plan or any other ongoing marketing strategy which has been used by you. Posting blogs also help you to provide new information to your audience on a regular basis.

But writing good blogs is not everyone’s cup of tea. Always have a person from your business set-up who will be able to clearly explain all your business ideas to your target audience in an interesting and effective manner. If you lack such a type of person in your organization, we have a team of talented writers at your disposal which can help you convert all your interesting ideas into effective words.

Remember content is king so make sure that your blogs have accurate information which needs to be put across in an appealing manner. Also you need to post blogs regularly so that you are always connected with your audience throughout the year. Your first few blogs need to be of the best possible quality so that they are able to establish a good readership for your website. Once you have done this you have won the battle and can continue with your blog postings regularly on your website.

Finally, although blog posting is a straight forward process, you need to take it seriously so that you will be able to use the traffic that it has generated to boost profits for your business set-up.

Article writing and distribution

Your online business will be benefited immensely if you can involve yourself with article writing and distribution. It is one of the best means by which you can expand your online business. Writing articles will help you to prove your authority in the business field in which you are dealing and also allow you to gain a huge amount of popularity for yourself. It will help you to reach out to your target audience.

Write articles which have original content if you want to be recognized as a good writer. Once you are able to get the attention of people who read your article, you can easily divert traffic to your website. Article writing and distribution are interconnected so devise articles which are of reasonable length – anything in the range of 350-650 words will help in ensuring that they will get selected by the directories. Cover topics that are attractive to a large number of people. The right choice of keywords will help you in optimizing your articles so that they get listed easily on the important search engines. Having a good strategy for your article writing and distribution will help you to get a high search engine ranking for your website.

You can easily hire a ghost writer to get good content for your articles if you are not very comfortable in expressing yourself in the articles. A good writer will take care of the total content of your article which will include the right grammar, a good choice of vocabulary and freshness in the article which will help you in enticing your readers. Remember the more effort you put in your articles, the better are the chances of getting them published in good article directories. You should prefer directories which are valued by search engines like Google and Yahoo.

Your articles should have a smooth flow and the keywords should be placed in such a way so that they compliment the article instead of standing out in the article like a sore thumb. Always try to see that your readers will be able to gain something after they read your article. The more visibility you can manage online with your articles, the better are your chances of earning more bucks for your online company. Thus the process of article writing and distribution will progress smoothly only if the right amount of effort is put in its planning.